Ciaodino Digital Evolution SpA
Client
ciaodino.com
Role
UX Designer | Framer Developer
Duration
4 month
Scope
Redesign
The Challenge: Refreshing a Dated Presence
The original CiaoDino website no longer aligned with the brand's actual value. It felt outdated and was difficult for users to navigate, creating a disconnect between the company and its audience. The goal was to strip away the complexity and build a fresh, welcoming experience from the ground up.
The Strategy: Logic Before Design
I started by identifying exactly where the old site was failing its users.
Benchmarking: I analyzed modern industry standards to see how we could make CiaoDino stand out while remaining intuitive.
Wireframing: I mapped out a new, simplified structure. By focusing on wireframes first, I ensured the information flow was logical and easy to follow before adding any visual elements.
User Clarity: The focus was on making sure a visitor could understand who CiaoDino is and what they do within the first few seconds of landing on the page.
High-Fidelity & Prototyping: Defining the New Aesthetic
With the structure validated, I moved into high-fidelity design to give the brand a new, professional voice.
Visual Balance: I designed a clean, "Soft Tech" interface that feels modern but remains very approachable and human.
Interactive Prototypes: I built prototypes to test how the new layout felt in motion, ensuring that transitions were smooth and never distracting for the user.
The Technical Build: High-Performance Framer Development
I chose Framer to bring the new CiaoDino to life, prioritizing speed and a seamless user experience.
Framer Implementation: Moving to Framer allowed for a pixel-perfect transition from design to the final live site, ensuring that every detail was preserved.
Responsive Precision: I optimized the build for all devices, so the experience is just as fluid on a phone as it is on a desktop.
Ease of Maintenance: By building a clean system in Framer, I’ve given the client a tool that is easy to manage and grow as the brand evolves.
The Result: A Modern, Trustworthy Brand
CiaoDino now has a digital home that truly represents its identity. By replacing a dated system with a purposeful, high-performance build, the brand has regained its professional edge and provides a much clearer, more enjoyable journey for its community.