MyAptInRome
Client
myaptinrome.com
Role
UX Desinger | WordPress Developer | Krossbooking API
Duration
1 month
Scope
Web Design Build
The Challenge: Building Independence
The client needed a way to connect directly with their guests without relying exclusively on large booking platforms. The goal was to create a digital home that felt personal and professional, allowing them to manage their business on their own terms and reduce the weight of external commissions.
The Strategy: Understanding the Guest's Journey
I focused on making the transition from "looking" to "booking" as calm and easy as possible.
Thoughtful Research: I studied how travelers choose boutique stays in Rome to understand what makes them feel safe and inspired.
Simple Navigation: I organized the content so that the most important information—prices, photos, and location—is always easy to find.
Mobile Comfort: Knowing that most guests plan their trips on their phones, I prioritized a layout that feels natural and light on small screens.
High-Fidelity & Prototyping: A Welcoming Interface
The design needed to reflect the warmth of the apartments while remaining technically precise.
Visual Harmony: I chose a clean, minimalist style that lets the beauty of the properties speak for itself.
Iterative Testing: I built prototypes to ensure that every button and form worked exactly as a guest would expect, removing any possible moment of confusion.
The Technical Build: Making it Work Behind the Scenes
A good website should make life easier for the owner, not harder.
Reliable Engine: I built a custom WordPress site that is fast to load and very easy for the client to update.
Seamless Integration: I linked the site directly to Krossbooking, so that availability and prices are always synced. This prevents overbookings and saves the client hours of manual work.
Optimization: I fine-tuned the technical details so the site stays fast and visible on search engines, ensuring a smooth experience for everyone.
The Result: A Reliable Tool for Growth
MyAptInRome is now a professional asset that the client truly owns. It has simplified their daily management and created a direct, trusting relationship with their guests. The result is a faster, more personal way to experience the city.